Carl Blackburn, owner of Diamond Estate Jewelry Buyers, has published a new article entitled "Sell Your Jewelry & Enrich Your Life." Nationally recognized as a consumer advocate for ethical estate jewelry sales, Blackburn discusses the more emotional aspects of selling estate jewelry in this new article--offering advice on how to turn the sale of old jewelry into a journey of self-discovery and personal development:
"Many of our possessions wield emotional power. And perhaps none hold greater power than fine jewelry. We purchase and receive jewelry to celebrate the most emotionally rich experiences of our lives. A mature woman's jewelry box often reads like a diary of her most treasured moments and milestones. But, at the same time, it can contain hidden resentments and unresolved emotions--all of which can impede her continued growth and happiness."
Blackburn goes on to discuss how we can address the negative emotions and issues that are attached to jewelry from broken relationships, as well as how to choose exactly which fine jewelry we should keep and what should be placed on the sell pile:
"The fine jewelry that you keep should be a mirror of your soul--one that reflects the interior design of your spirit. So before surveying your jewelry box, spend some time in quiet contemplation. Start by taking a financial and emotional inventory of where you are now in your life. Meditate on all of the things you love and why you love them. What do you still yearn for (financially & emotionally)? What in life continues to stir your passion in a positive way?"
Over the past 7 years, more people have begun to sell their estate jewelry due to the depressed economy and soaring gold prices. Many sellers have been pleasantly surprised by how much money is actually stored in their jewelry boxes. However, Blackburn advises clients to take their time when considering what to do with the cash from their jewelry sale:
"Taking an overdue vacation is one way that some people use the money from the sale of their fine jewelry. And that is perfectly fine. Sometimes a vacation is what we really need to rediscover ourselves and rejuvenate our spirits. But also think more deeply about the ways in which you can use this money to fulfill "the real" you. Make a list of your primary interests and passions. Think about the things that you've always wished to become better at or try for the first time..."
6 ways to sell your jewelry
1.Have promotional materials made.
In order for people to know you are selling jewelry, you have to get the word out. Business cards, fliers and coupons will allow you to pass on your contact information easily. Ask local businesses with the appropriate clientele if you can leave your promotional materials with them in order to help you spread the word.
2.Enlist your friends and family.
Ask friends and family to help you get the word out about your jewelry business. Hand them stacks of business cards and fliers to hand out to their friends and family and so on. You can offer those who help you market your business special deals on your inventory.
3.Attend craft shows.
Every city hosts at least one, if not more, craft shows for locals to come and sell their items. This is a great way to get your name out into community and sell some of your jewelry at the same time. Once people are able to see your items, hopefully they will become repeat customers as well tell others about the great jewelry they purchased.
4.Host in-home parties.
Make it easy for the customer and go to her house. Have her invite a few friends that are interested in seeing your jewelry and give a demonstration. Offer incentives for the customer who invited the friends and offer similar rewards to any of the attendees that choose to book another in-home party with a different group of women.
5.Start a web site.
If you don't know anything about creating or designing a website, hire someone. It is a small investment into a business tool that can boost your business. Consider marketing your jewelry with pictures and descriptions or enabling customers to order jewelry online.
6.Partner with local businesses to increase your client base.
If you sell complementary items, together you may be more powerful than on your own. This way you can each help to market both businesses. You can offer discounts if your items are purchased together or offer coupons for the other's business when they buy something from you. For example, if you partnered with a clothing store, you could offer a 20 percent coupon off a piece of clothing with a purchase of a necklace and vice versa. A deal may send customers your way that may have otherwise been reluctant.
Source from wholesale fashion jewelry
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